![]() ![]() ![]() The perfect meta description avoids keyword stuffing. Often, results featuring these meta keywords show up highlighted in bold in the snippet. Meta keywords help the search engines link your content to the user's search query. Remember to do your keyword research before writing your meta description. What are the key elements of writing excellent meta descriptions that boost traffic to your webpages? Follow these best practices to make the most out of your meta descriptions, page titles, and tags. However, it does acknowledge that meta descriptions influence your click-through-rate (CTR). Google stated publicly that meta descriptions do not qualify as a ranking signal in its search engine. Does the Google search algorithm use meta descriptions as ranking signals? They think that your content will contain the solution they need to solve a problem they face in their lives. Qualified traffic means the prospect opens your webpages with a specific intent relating to consuming your content. However, because prospects opening your website have an idea of the content on the webpage, you can count it as qualified traffic. The more keyword-rich and relevant your meta description is to your content topic, the more attractive it looks in SERPs.Īs a result, more users click on your URL, and traffic increases to your site. It gives users an idea of the content before they click on your URL in search results.Ī meta description can play the deciding role in whether your prospect decides to click on your URL in the search results. Every piece of content you upload to your site's webpages needs a meta description. Meta descriptions are a vital component of your content marketing strategy. The Yoast SEO plugin also lets you preview how the meta description looks in the Search Engine Results Page (SERP) results. This SEO plugin gives you a custom field for your meta description, and you don't have to use HTML. If you're using the WordPress CMS, you should find it easy to implement your meta description, especially if you have the Yoast SEO plugin. ![]() Here's an example of what it should look like when entering the code.ĭon't use the quotation marks in your HTML when setting up your meta descriptions. Meta descriptions make it easier for people to understand your pages' content topics, increasing your organic traffic flow.Īdd your meta descriptions in the field of the webpages HTML code. You can add meta descriptions to every page on your website, from your landing pages and blog to your homepage. Also known as a snippet, these short pieces of text appear when users share your posts across websites and social media platforms. It appears under the URL in user search results. What are meta descriptions?Ī meta description is a short paragraph in the HTML code of webpages describing a summary of the content. It's a vital component of on-page-SEO that every marketer needs to include in their strategy. Meta tags and meta descriptions enhance the user experience, drawing qualified traffic to your webpages. They do it through HTML elements designed to boost the speed and efficacy of the crawling and indexing of your webpages. Webmasters use meta tags to help search engines and websites communicate. This post discusses everything you need to know about implementing meta descriptions in your digital marketing strategy. However, what are meta descriptions, and why do you need them? We're all familiar with how Search Engine Optimization (SEO) fits into our marketing strategy and website maintenance. Do you want more traffic arriving at your site? Are you looking for tactics to help your site rank higher in organic search and SERP results?Į-commerce marketers need to investigate the merits of including meta descriptions and meta tags in their webpages.
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